Kylie Jenner’s makeup company, Kylie Cosmetics, has quickly become one of the most successful brands in the beauty industry. What is it about the youngest Kar-Jenner sister that fans and followers adore?
Kylie’s brand and marketing are largely based on her massive social media following. Through her own personal brand, Kylie has brought influencer marketing to another level. But she couldn’t build a multi-million dollar company all on her own. Over the years, Kylie has worked with her sisters, Khloe, Kim, and Kourtney to create collaborations that helped her bring in even more fans and customers. Her recent collab with Kendall sold out in 24 hours!
Kylie has also expanded her brand by working with major labels and brands to establish a professional credibility among the beauty industry.
Building up one of the biggest social media followings in the world has helped Kylie to grow her business and her brand, allowing her to become the most influential person in beauty and cosmetics. Kylie has relied on both her skills and passion as well as the powerful women in her life to help her get to where she is today.
Do you think Kylie would be as successful without the support of her famous sisters and mother? Let us know your favorite Kylie Cosmetics collection in the comments and Subscribe to The Talko for more videos about your favorite stars, fashion, and pop culture.
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Written by: Laurie M.
Narrated by: Carmen Sandi
Edited by: Steven Suñe
For copyright matters please contact us at: [email protected]
0:40 Behind the scenes kylie cosmetics
6:50 Kylie Success
8:43 The power of influence
11:17 Kylie Cosmetics Marketing
12:04 Successful Branding
13:24 A few Mistakes
14:20 Kylie Cosmetics