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For many years, the journalistic skill set seemed set in stone. When it came to making a living in the media, there were rules and standards that you were expected to abide by, but none more so than a commitment to “objectivity.” In essence, this meant that there was an expectation that you’d report stories without comment, opinion, or allegiance to any one side. But somewhere in the internet age, this value system went out the window. In hip-hop, this meant that those who reported on the genre were often appearing in the headlines in their own right. And more often than not, it comes in the form of beef.
From his humble beginnings on YouTube in 2012, Jamaican-born DJ Akademiks– lesser-known as Livingston Allen, quickly established a formula for success.
By making hip-hop news into digestible videos, he tapped into a generation that wanted the story in the most efficient way possible. Along the way, Akademiks realized that the sensationalized tales of rappers’ personal lives and feuds were a recipe for success.
Initially, Akademiks’ voice was all that was known as the man that’d one day become known as satirical rapper Lil Ak. But from the moment that his identity and appearance entered the public domain, he quickly became a target for those that he’d previously reported on from the shadows.
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Narrated by: Spencer Pearman
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio
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