Streamers are dominating the culture right now—and it’s not for the reasons you think. Forget reaction videos and subscriber counts. We’re talking about the real game-changers. The biggest names in streaming aren’t just on your screen anymore; they’re in the heart of hip-hop, with their faces plastered all over the scene. And trust, the fans are all in, hanging on every move. Rappers better keep an eye on these guys—they’re making waves that could change the game for good.
As hip-hop artists lean into the new wave of media for their careers, is the reverse starting to happen? Are streamers like Kai Cenat, iShowSpeed and Plaqueboymax, the new rappers of today? Here’s how things are rapidly changing in streaming and hip-hop.
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