In this exclusive moment, Smack addresses Jae Millz’s current diss run and the renewed energy it’s bringing to battle rap, while also speaking on Hitman Holla and how business decisions are made on the URL platform.
Smack breaks down why diss records are shaking the culture right now, what it means for legacy names like Jae Millz, and whether a return to URL is even on the table. This conversation gives rare insight into how booking decisions actually work behind the scenes. Watch the full interview and join the discussion in the comments.
