Smack directly addresses questions surrounding P and explains why he stepped back in to oversee URL’s artist development process.
In this candid moment, Smack clarifies what happened behind the scenes and outlines his approach to rebuilding and guiding the next class of URL talent.
The conversation provides rare insight into how URL evaluates new artists, why changes were necessary, and what the future of talent development looks like moving forward. Watch the full breakdown and join the discussion on where the culture is headed next.
