The blueprint for making money in the rap game has been shifting dramatically over the past decade. With streaming greatly diminishing the amount of money performers see from the sale of their music, many artists have begun to look for other ways to subsidize their income.
And with rappers like Jay-Z proving that the right business ventures can turn a rich celebrity into a bonafide billionaire, more and more artists are looking for the “next big thing” that can help them boost their income.
As a result, investing in startups – new, innovative businesses with a chance of rapid, extensive growth – has become a trend we see many of our favorite celebrities embracing.
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