JC tells URL to take the risk and potentially accept a short-term loss to deliver the battles the culture wants: Murda Mook vs Tsu Surf and Loaded Lux vs Hitman Holla.
In this full interview with Knowledge Tha God of HipHopIsReal, JC explains why one major event could restore battle rap’s momentum and benefit URL in the long run. He believes the league could recoup by releasing the battles on YouTube—but says the fans must also show their support by purchasing tickets and pay-per-views.
JC also breaks down the Loaded Lux vs Hitman Holla diss-track war, admitting Hitman was clearly ahead before Lux responded with what he calls a “nuke.” He explains why Mook vs Surf is overdue, why Surf’s welcome-home battle could create a wave Mook has never experienced and which matchup could become the bigger attraction.
JC also speaks on:
• URL taking a financial risk for the culture
• Mook vs Surf and Lux vs Hitman
• Loaded Lux’s explosive response to Hitman Holla
• Why one major Summer Madness could restore battle rap
• Releasing major URL battles on YouTube
• Fans bootlegging instead of supporting events
• Potentially battling Loaded Lux before it is all over
• Why Lux would not be his final battle
• Preparing for battles with less than one week’s notice
• Why fans must stop supporting drama over battle rap
Would one major card featuring Mook vs Surf and Lux vs Hitman bring battle rap back to where it needs to be?
Which battle should URL book first—and who wins?
Subscribe to HipHopIsReal for exclusive battle rap interviews, event coverage, recaps, predictions and behind-the-scenes content.
#JC #TsuSurf #MurdaMook #LoadedLux #HitmanHolla #URLTV #BattleRap #HipHopIsReal
