Kim Kardashian-West is an influencer. Her social media presence is so great, people are paying her thousands of dollars to promote their products. One company however that doesn’t have to pay, is Kanye West’s brand, Yeezy. And while you could say it’s because Kim is the supportive wife, in reality it’s because she loves and believes in the brand so much. And because of that love and support Yeezy, the brand, has surged in popularity. From her countless Instagram posts about Yeezy shoes, to being photographed in exotic locales, and locally, wearing Yeezy, this girl is bringing her A-game. So much so she was given one million dollars for turning down posting about another fashion company because they copied Yeezy’s looks. And along with that cool one million? A percentage of Yeezy. Kanye is so appreciative of his wife’s commitment to his brand he gave her some stakes in the company. If that isn’t love, we don’t know what is.
And it’s not only her loyalty to the brand and her posts that have helped the brand find success. It’s Kim’s reputation and clout that have also helped the fashion house reach 50 million in sales (according to Kanye)
So what do you think? Is Kim the reason behind Yeezy’s success? Or is it more of a collaborative effort between husband and wife? Let us know what you think in the comments below and don’t forget to click on the subscribe button to get more access to videos from us here at The Talko!
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Written by: Melissa L
Narrated by: Lanessa Tremblett
Edited by: Steven Suñe
For copyright matters please contact us at: [email protected]
CHAPTERS:
0:00 intro
0:33 Kim is Kanye biggest supporter
1:27 1 million dollars
2:38 Kim doesnt say no to Yeezy
4:29 Kim defends the Yeezy brand
5:28 how did Kim gain such a loyal following
6:55 Kim love for sweats
8:14 END
