Here’s How Much Nipsey Hussle Was Really Worth

Born Ermias Asghedom, the late rapper Nipsey Hussle was so much more than an emcee. An entrepreneur, philanthropist, and innovator, this California native found a way to enrich not only himself, but also his community. Here’s how much he was really worth, and how he used his wealth to give back.

Nipsey Hussle was tragically gunned down in front of The Marathon Clothing store on March 31, 2019. It was a retail business that he’d co-owned, and it served as a hub for Hussle to sell his own merchandise.

Clearly he was destined for far greener pastures: Nipsey Hussle’s out-of-the-box thinking helped him earn a huge profit off his 2013 mixtape Crenshaw. According to Forbes, Hussle had originally planned to release it to free mixtape download site Datpiff, but reading a book called Contagious made him change his mind. He told Forbes:

“In the second chapter, a restaurant owner created the first $100 Philly cheesesteak and got ridiculed but got a ton of prominent people interested.”

In less than 24 hours, Hussle had sold one thousand hundred-dollar CDs at a pop-up store in Los Angeles.

Hussle earned $100,000 through this clever marketing strategy, and even Jay Z bought one-hundred copies of Crenshaw.

Hussle ultimately used that money to take care of expenses for his record label, All Money In No Money Out.

You have to admit, that’s pretty genius.

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The $100 mixtape | 0:19
Major labels came calling | 1:28
Marathon Clothing: The first “smartstore” | 2:11
Co-creating a business incubator | 2:35
Topping the streaming charts | 3:19