Heems (Himanshu Suri) pulls up to HOT 97’s Mornings with Mero and delivers bars off the top, then sits down for an honest conversation about the realities of making a living in rap.
From pioneering blog rap with Das Racist to working at Spotify, importing coconut oil, and pressing vinyl records — Heems breaks down why he’s chasing mortgage money over Prada money, the exploitative nature of record deals, and why he compares himself to Picasso. Plus: freestyles, British drill, Mass Appeal India, and why rap is really folk music.
Topics covered:
Live freestyles on Hot 97
The evolution of rap: blogs → playlists → short-form video
Why Heems wants a 401k and a union job
The exploitative reality of record deals
Selling vinyl, coconut oil, and merch as an independent artist
Das Racist, Sweatshop Boys with Riz Ahmed, and Mass Appeal India
“Rap is folk music” — talking about daily life
The Picasso comparison: choosing to be weird vs. proving you can rap
SUBSCRIBE: https://hot97.nyc/subscribe
GET MORE: https://hot97.nyc/getmore
#HOT97 #morningswithmero #heems #freestyle #RAPPER #nyrapper
