In this exclusive conversation with HipHopIsReal, URL co-founder Beasley speaks candidly about the URLTV App era and the realities of running the biggest battle rap platform in the world.
Beasley breaks down the struggles behind building the URLTV app, the challenges of transitioning battle rap from free YouTube releases to a subscription platform, and the constant criticism the league has faced throughout the process.
During the interview, Beasley discusses the business decisions behind the app model, the economics of battle rap events, the impact of bootlegging and streaming culture on pay-per-view, and how URL has worked to maintain a consistent platform for battlers to perform and get paid.
He also reflects on the culture’s reaction to the app over the years, the pressure of producing constant matchups, and why he believes the platform ultimately helped create stability and opportunity within battle rap.
This conversation offers rare insight into the business side of battle rap, the evolution of the culture, and the ongoing challenges of growing the industry while staying true to the art form.
BEASLEY FULL INTERVIEW OUT NOW:
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