East Oakland’s own Ovrkast sits down on Hot 97’s Morning with Mero to talk about his rise as a producer and artist. From selling his first beat for $30 to producing “Make Them Pay” on Drake’s Iceman album, Ovrkast breaks down his journey, his creative process, and what’s next.
Topics covered:
• Growing up in Deep East Oakland and how it compares to Brooklyn
• Meeting Mavi on the old Kick platform and building with his collective (Mike, Earl, Niantic, Mavi)
• Producing for Drake — from Scary Hours 3 to Iceman
• Working with Samara Sin and their creative chemistry
• Being a one-man band: producing, rapping, mixing, and engineering his own music
• Why he keeps the hottest beats for himself
• The Drake vs. Kendrick beef, parasocial relationships, and the industry fallout
• His thoughts on A&Rs, artist development, and why labels need to “throw some bread”
• Studio etiquette: no sneaky flicks, no unsolicited opinions, just vibe
• The upcoming album Striking, his short film, and what’s ahead
Follow Ovrkast: @ovrkast on Twitter, Instagram, and YouTube
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