Perri Dash and Lex Borrero, co-founders of Time to Drive Car and Watch Fest, stop by Hot 97’s Mornings with Mero to break down how two guys from Miami turned their passion for watches and cars into a movement. From working in retail and pushing beat CDs to consulting for Swiss watch brands and closing down the AMG test track in Europe — they share the full journey.
Topics covered:
How watch culture became the new sneaker culture
Why “belonging is the new luxury”
Watch recommendations that won’t break the bank (Tudor, Christopher Ward, Serica & more)
Watches as investments vs. cars as depreciating assets
The viral AP pocket watch drop and why it mattered
Cartier vs. Rolex: the best first watch for women
Behind the scenes of Time to Drive’s Europe trips and the upcoming Miami festival
Mero’s infamous AMG GT crash story (and how he actually made money on it)
Their new watch collaborations with Hanhart and Unomatic
The long-term vision: building the SXSW of cars and watches
🎟️ Get tickets to Time to Drive Fest: timetodrivefest.com
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