John John Da Don sits down with Knowledge Tha God of HipHopIsReal to break down his new Behind the Pen series and address the ongoing conversation surrounding the URLTV app.
John John Da Don explains why Behind the Pen is more than another battle rap event. The documentary series follows the real process of producing Pendulum, dealing with battlers, organizing promotion, managing budgets and handling everything that happens behind the scenes before the battles take place.
He also shares his perspective on the URLTV app, battle rap league finances, the money generated from events and why fans and battlers may not fully understand what league owners deal with.
John John speaks honestly about battlers failing to promote after getting booked, the lack of professionalism in battle rap, league owners losing money and why simply showing up and rapping is not always enough to help an event succeed.
The full conversation also covers Bullpen Battle League, the Endgame situation, battler back-end payments, the Caffeine era, event promotion and John John’s new direction within the culture.
Is the URLTV app necessary for battle rap to grow—and should battlers be required to promote after accepting a deposit?
Watch the full interview, subscribe to HipHopIsReal and join the conversation below.
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BEHIND THE PEN
Official Website:
https://behindthepen.net
X:
https://x.com/DaDonJohnJohn
YouTube — ShrugLife Network:
https://www.youtube.com/@ShrugLifeNetwork
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FOLLOW JOHN JOHN DA DON
Instagram:
https://www.instagram.com/johnjohndadon/
X:
https://x.com/DaDonJohnJohn
YouTube:
https://www.youtube.com/@ShrugLifeNetwork
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FOLLOW HIPHOPISREAL
Official Website:
https://www.hiphopisreal.com
YouTube:
https://www.youtube.com/@HipHopIsRealUniverse
Become an HHIR YouTube Member:
https://www.youtube.com/@HipHopIsRealUniverse/join
Instagram:
https://www.instagram.com/hiphopisrealtv/
X:
https://x.com/hiphopisrealtv
Facebook:
https://www.facebook.com/HHIRtv/
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#JonJonDaDon #BehindThePen #URLTV
