Michael Rubin, CEO and founder of Fanatics, pulls up to HOT 97’s Mornings With Mero to break down everything about Fanatics Fest (July 16–19, Javits Center, NYC). He reveals the insane 2025 lineup — LeBron, KD, Wemby, the championship Knicks, Jay-Z, Travis Scott, Lil Wayne — plus the Fanatics Games returning with Serena Williams, Kevin Hart, Novak Djokovic, John Cena, and more competing for a $1 million prize.
Plus: how the Knicks championship shattered ALL-TIME Fanatics sales records (nearly $100M in e-commerce alone), the wild moment KD’s trade broke live on stage, World Cup mania driving Team USA gear to a third of Fanatics’ entire business, the 40-40 Club with Jay-Z, and Michael’s take on the JPMorgan employee fired for taking a Knicks trash can.
Tickets start at just $60 → fanaticsfest.com
Timestamps:
0:00 – Intro
1:30 – How Comic-Con inspired Fanatics Fest
3:00 – 2025 star-studded lineup breakdown
6:00 – Fanatics Games: Brady vs. Djokovic, regular fans compete for $1M
10:00 – What $60 gets you at Fanatics Fest
13:00 – KD trade happened live on stage
15:00 – The 40-40 Club with Jay-Z
17:00 – Knicks championship breaks all-time sales records
19:00 – World Cup mania & Team USA gear surge
21:00 – JPMorgan Knicks trash can situation
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