Meet Brianna Harrison – VP of Marketing at 10K Projects and Atlantic Records, who’s spent 14 years shaping the careers of global artists like Burna Boy, Sabrina Claudio, and Rico Nasty.
In this inspiring Women’s History Month feature, Brianna shares:
✨ Her journey from college intern to VP of Marketing
🌍 How she earned the nickname “International Bre” working with artists worldwide
💪 The reality of fighting for artists as a Black woman in the music industry
🎯 What artist development and marketing really mean in today’s music landscape
👑 Powerful advice from her mom about showing up fearlessly
Key Moments:
0:00 – Introduction: “I work in the industry, but I’m not the industry”
0:45 – The day she fell in love with music marketing
1:10 – What marketing really means: bringing artist visions to life
2:09 – Working with Rico Nasty, Sabrina Claudio, and Burna Boy’s historic Grammy performance
2:54 – Her mom’s influence: “Pull up the folding chair. Stand on the table.”
3:42 – Real talk: Fighting for artists as a woman of color
5:13 – Message to the next generation: Trust yourself and remember your why
This is more than a career story—it’s about passion, perseverance, and the power of authentic representation in music.
WomensHistoryMonth #MusicIndustry #AtlanticRecords #MusicMarketing #BurnaBoy #RicoNasty #ArtistDevelopment #BlackExcellence #WomenInMusic #CareerAdvice
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