DJ Drewski sits down with George Monger, founder of Connect Music, to discuss how he went from getting fired to raising $80 million and building a game-changing music distribution company.
In this interview, George breaks down:
✅ Why he requires all artists to have legal counsel before signing
✅ The difference between distribution companies and record labels
✅ How Connect Music helped artists like De Mulah, Big XHOSA, and Don Trip grow their careers
✅ The importance of owning your masters and intellectual property
✅ Why local markets matter more than you think in building a global career
✅ Essential advice for new artists starting their music career today
✅ The reality behind “industry plants” and viral moments
Whether you’re an independent artist, music industry professional, or just interested in how the business really works, this conversation breaks down the modern music landscape and what it takes to succeed on your own terms.
Chapters:
0:00 – Introduction
2:45 – Getting fired and starting Connect Music
8:30 – Why artists need legal counsel before signing
15:20 – How Connect works with major labels
22:15 – De Mulah success story
28:40 – The truth about artist deals and ownership
38:45 – Regional strategy and Big XHOSA case study
45:30 – Essential advice for new artists
55:10 – How to get signed to Connect Music
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